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What Is Gamification And How Can Businesses Benefit From It?

Gamification is a new technological trend. It involves integrating game dynamics in an online portal, web content, or service. It is a new concept that uses game mechanics in an enterprise that is not gaming. This helps to increase audience engagement and drive brand loyalty.

Gamification can be described as a fun and intelligent way to solve enterprise problems and achieve desired business results. It may include the use of badges, progress bars, or virtual prizes. Intelligent gamification can be integrated into an organization's process portfolio to influence behavior and trigger innovation. It also alters engagement altitudes. This will result in high levels of participation. However, it is well said that gamifying your company with gamification can help your business to grow at a higher level of success.


Image Source: Google

Gamification is being touted as the next frontier of mobile and web marketing. Gamification is used in many applications today, including employee programs, wellness or personal activities, online shopping, financial services, primary education, project management, loyalty, and brand sustainability programs, as well as employee programs.

A submission revealed that gamification can be used to increase employee performance. Large businesses and startups that want to retain, motivate or attract employees are more likely to embrace the trend. They are using virtual badges and rewards to evaluate top performers.

Gamification involves the use of tools to create fun methods of customer interaction in relation to a brand. It is thought to increase online and international business marketing efforts. Gamification allows businesses to engage customers and crowdsource innovation in a more engaging way. Enterprise architects are increasingly using gamification as a part of their planning for commercial context.