All home care for the elderly will seek to promote their services by featuring a unique service just to make them look different in the industry. There is nothing wrong with such a marketing strategy but they should not be forcing their services down their clients' throats. You can get more information about the best residential home care via https://inayacare.co.uk/Services/residential-nursing-care-home/.
They should rather leave certain features as optional services which the residents choose if they need. Your senior home care service should have a flexible pricing policy so that as a user you are able to pick and choose the services that you want to be based on your personal preferences.
The budget also is a matter of concern here. If they have rigid packages or residential plans then you will be forced to pay a flat fee regardless of whether you need all the services that they offer or not.
It does not make any sense to force everyone to pay a flat fee when every individual's needs and preferences vary, it is apt that the home care services provide custom-priced solutions to the elderly that like to enroll.
The home care facility could decide what is on offer and what is not on offer based on the requirements that arise from the residents. This way, a win-win situation could be created.
The senior home care service will of course be taking into account the financial viability of offering a service and may decide whether to offer it or not. For example, having an in-house physician will certainly be an attractive feature for any elderly home care facility but retaining a full-time physician could prove to be expensive.