There is so much information about SEO available online these days. You don't need to do most of it. Keep it simple and you will find that Google and other search engines will take care of the rest. There are some important things you still need to take note of, such as headings, images, videos, copy, backlinks and internal links. A big issue with many websites is not because of the designer and developer, but because there are so many 'bells and whistels' available that customers want them all, this over complicates the website, makes it load slow and in tern search engines don't like to rank them highly. My advice is to keep away from excess functions, things that are purely there for showing off.
Let's take a look at what you should be doing with your website and SEO.
It doesn't need to be complicated. Keep your website basic with no thrills.
Headings
Headings are important because it states what the information is going to be about. Keep your headings inline with your target keyword and use 4-5 headings throughout the page.
Images
Use small scale images that are about 450px wide and use the keyword in the file name and alt tags.
Videos
Make an intro video for your products and services. Google is keen to rank content that has multi media annd with everyone watching videos these days, if you have a youtube video that promotes your page embedded into the page, search engines will want to rank you. Sometimes the video will appear on page one of search straight away.
Copy
this is the boring part where you have to write about the topic. Try to imaging that you are the customer, what is it that you would want to know. Give the copy breathing space so it is easy to digest. Include your target keyword in the copy, but dont over do it.
Backlinks
Ideally you want website owners writing about your topic and link one way to your page. These links are not easy to get, but you can seek help from one of the Rowville SEO services to help you with this.
Internal links
Use internal links to help people and search engines navigate every page of your website. Link all your pages using text links.
Lastly, Don't be too concerned with making a beutifully, popping and wiggliing website. It will slow down your site and could even distract users.