Scriptonite Daily

Marketing through the Internet was initially made popular through the use of websites and optimizing the sites using the use of Search Engine Optimization (SEO) methods. Although it is still a viable method, SEO has been updated by web 2.0 strategies, including the use of social media in marketing. 

Social media marketing refers to businesses making use of web 2.0 platforms like blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, and YouTube) along with other emerging digital marketing instruments. To have a digital presence, you can also hire professionals at UniMedia. 

Image Source Google

The advantage of using web 2.0 platforms over traditional methods of marketing, as well as traditional web-based marketing is that they allow for two-way communication, in which users can create content, and businesses are rewarded to engage with their customers.

Benefits of Social Media Marketing

• More New Customer Acquisitions- The primary benefit of marketing via social media is that it gives you the chance to interact with potential customers' networks that you might otherwise be not able to reach using traditional methods of marketing and even SEO.

• Word of Mouth Marketing- Word of mouth marketing has been the most effective way to drive sales. Social media marketing is a great way to market your product. you can build an army of fans who will endorse your products or services through their network of friends. Of course, if the product or service isn't good then you could suffer the opposite effects.

• Brand Awareness: Branding your business through Social Media Marketing is more efficient, speedier, and more affordable to accomplish than traditional media for advertising or web-based marketing.